{"id":31498,"date":"2023-02-16T02:11:38","date_gmt":"2023-02-16T02:11:38","guid":{"rendered":"https:\/\/www.scenic.org\/?page_id=31498"},"modified":"2025-05-16T14:18:03","modified_gmt":"2025-05-16T14:18:03","slug":"case-study-vermonts-billboard-ban","status":"publish","type":"page","link":"https:\/\/www.scenic.org\/take-action\/resources\/billboard-resources\/case-study-vermonts-billboard-ban\/","title":{"rendered":"Case Study: Vermont&#8217;s Billboard Ban"},"content":{"rendered":"<h3>Proud to Be Billboard-Free<\/h3>\n<h4>\u201cWhereas, billboards and other forms of outdoor advertising are becoming a matter of increasing concern to many residents&#8230;.\u201d<\/h4>\n<p>So began the joint resolution of the Vermont State Assembly in 1967, when it created the Committee to Study Outdoor Advertising, which included future U.S. Senator Jim Jeffords. It held public hearings, conducted research, and reviewed the relevant law on outdoor advertising.<\/p>\n<p>According to the Committee\u2019s report, \u201cOur scenic resources&#8230; have contributed much to our economic development by attracting tourists, &#8230;residents, and new industries and cultural facilities. &#8230;[T]he scattering of outdoor advertising throughout the state is detrimental to<br \/>\nthe preservation of these resources, and<br \/>\nconsequently to the economic base of the state.\u201d<br \/>\nIn 1968, Vermont prohibited new billboards and provided an amortization period<br \/>\nof five years to remove existing billboards. By 1974, Vermont felled its last<br \/>\nbillboard.<br \/>\nIn 1997, the state commissioned an independent study of outdoor advertising to<br \/>\nreview the success of the billboard ban and to assess other forms of advertising.<br \/>\nPublic opinion polls and studies echoed the 1967 report. The study stated that<br \/>\ntraveler information solutions must maintain Vermont\u2019s quality environment,<br \/>\ncontinue to prohibit billboards, and prevent sign clutter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Proud to Be Billboard-Free \u201cWhereas, billboards and other forms of outdoor advertising are becoming a matter of increasing concern to many residents&#8230;.\u201d So began the joint resolution of the Vermont State Assembly in 1967, when it created the Committee to Study Outdoor Advertising, which included future U.S. Senator Jim Jeffords. It held public hearings, conducted [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":30210,"parent":35332,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-generic-detail.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-31498","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study: Vermont&#039;s Billboard Ban | Scenic America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.scenic.org\/take-action\/resources\/billboard-resources\/case-study-vermonts-billboard-ban\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Vermont&#039;s Billboard Ban | Scenic America\" \/>\n<meta property=\"og:description\" content=\"Proud to Be Billboard-Free \u201cWhereas, billboards and other forms of outdoor advertising are becoming a matter of increasing concern to many residents&#8230;.\u201d So began the joint resolution of the Vermont State Assembly in 1967, when it created the Committee to Study Outdoor Advertising, which included future U.S. Senator Jim Jeffords. 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