{"id":29752,"date":"2023-01-30T02:00:04","date_gmt":"2023-01-30T02:00:04","guid":{"rendered":"https:\/\/www.scenic.org\/?p=29752"},"modified":"2023-04-15T01:16:34","modified_gmt":"2023-04-15T01:16:34","slug":"scenic-nevada-update-planning-commission-public-hearing","status":"publish","type":"post","link":"https:\/\/www.scenic.org\/2023\/01\/30\/scenic-nevada-update-planning-commission-public-hearing\/","title":{"rendered":"Scenic Nevada Update: Planning Commission Public Hearing"},"content":{"rendered":"

What: Item 5.4 Jacobs Seeks Digital Casino Sign for Glow Plaza<\/p>\n

Where: Reno City Council Chambers, One East First Street<\/p>\n

When: Wednesday, February 1, 2023, starting at 6 p.m.<\/p>\n

Planning Commissioners Could Make Final Decision<\/strong><\/p>\n

Casino owner and land developer Jeff Jacobs will ask Reno planning commissioners Wednesday to allow his Glow Plaza business to advertise on his giant digital Sands casino sign, when completed, as a ploy to circumvent the city\u2019s digital billboard regulations.<\/p>\n

The Glow Plaza is meant to get the same type and size signs on its property as any other business in the mixed use Fourth Street corridor, under Reno sign regulations. Instead, Jacobs wants an amended conditional use permit from the city to allow the Glow Plaza to advertise his festival events on his mega digital casino signs, to be located down the street from the festival venue.<\/p>\n

Let the Commissioners know that Jacobs shouldn\u2019t get special treatment.\u00a0Click here to go to the meeting portal<\/a>. Then scroll down to Planning Commission and click on the agenda for ways to write, call or participate in the hearing. If approved, and no one appeals, the planning commission\u2019s decision is final.<\/p>\n

Giant Digital Sign Approved for Fourth Street<\/strong><\/p>\n

The city approved a sign permit last fall, allowing the Sands two digital signs to advertise only the Sands events. The permit was reviewed by city planning and building officials. No community notice or public hearing is required to erect casino signs.<\/p>\n

According to the approved permit application, the largest sign will be 4,242 square feet and built high up on the north-facing fa\u00e7ade set back from Fourth Street. As a comparison, the giant GSR digital casino sign that has irked residents for years, is 4,135 square feet at 44 feet wide and 94 feet tall.<\/p>\n

The other digital Sand\u2019s sign is 2,631 square feet and will wrap around the Sands building closer to Arlington Street where the Mel\u2019s Diner sign was located. See photo. Combined value is $5 million, according to the sign application.<\/p>\n

\"drawing<\/a><\/figure>\n

Using Jacobs\u2019 permit amendment application rendering, we darkened the Sands buildings to highlight the placement of the signs.<\/p>\n

According to the sign permit conditions, approved in November, the city says, \u201cplease note the digital displays can only advertise onsite activity.\u201d<\/p>\n

Apparently, that\u2019s why Jacobs is requesting the planning commission approve a conditional use permit amendment that would expand the Glow Plaza\u2019s boundaries to include the Sands property. Using this trick, Jacobs is hoping he\u2019ll be able to legally advertise the Glow Plaza festival events on his big casino signs. Reno\u2019s sign code would limit the Glow Plaza to a 35-foot tall, digital flashing and animated sign not to exceed 125 square feet. According to our calculations the Sands sign is about 33 times larger than what the Glow Plaza would be allowed under normal circumstances.<\/p>\n

\u201cThe Applicant (Jacobs) requests approval of this conditional use permit to expand the Glow Plaza permit boundary to include the Sands parcel to allow on-premises signage to promote the approved Glow Plaza on the Sand\u2019s display boards \u2026,\u201d according to Jacobs\u2019 application letter for the proposed permit.<\/p>\n

The Proposed Permit Poses Issues With Reno\u2019s Sign Code<\/strong><\/p>\n

An approval of the conditional use permit amendment would give the Glow Plaza advertising exposure that no one else has. \u00a0No non-casino business can advertise on a giant digital casino sign.<\/p>\n

Further, by the city\u2019s own sign code definitions, advertising the Glow Plaza events a block away at the Sands changes the legal onsite casino sign into a digital billboard. And digital billboards are prohibited in Reno under the sign code.<\/p>\n

Changing the boundaries doesn\u2019t change the definition of a billboard. Changing the boundaries also doesn\u2019t cure the legal issue \u2013 that under the law, only properties with gaming uses can have the large gaming signs in a mixed-use zone.<\/p>\n

\u201cLegally established Nonrestricted Gaming Operation land uses may use Gaming Overlay district sign requirements,\u201d in the mixed-use zones, according to Footnote 11 of the city\u2019s sign code chart. There is no exception for any other business. The Glow Plaza is a festival venue in a mixed-use zone, not an approved gaming site and therefore by law can\u2019t use a gaming sign to advertise.<\/p>\n

Those Gaming Overlay signs strictly for casino use come with barely any restrictions. They are allowed to be 100 feet tall (even taller with approval of a conditional use permit) and there are no limits on the number, size, lighting and animation, which means the Sands\u2019 4,241 square foot sign can flash, blink, scroll and display video, just like the GSR sign does today. \u00a0By contrast, a roadside billboard is limited to 672 square feet and digital lighting is prohibited, except for billboards owned by the tribes.<\/p>\n

The signs are not only big but can be unreasonably bright. The Reno Sign Code says digitals can have a nighttime brightness level of 1,500 nits. The higher number of nits, the brighter the sign.\u00a0 According to its website, the International Dark Skies Association recommends 80 nits in an urban setting at night.<\/p>\n

Both Mega Signs Could Be Used by The Glow Plaza<\/strong><\/p>\n

At a recent Ward 1 Neighborhood Advisory Meeting, a Jacobs representative said the proposed CUP merely fulfilled a neighborhood request to notify residents of upcoming events and would be scrolled on the smaller of the two digital casino signs. Sounds innocent, except the city only required the Glow Plaza to post its website on its own Glow Plaza signs, where residents could find a schedule of events.<\/p>\n

\u201cPrior to site activity, the applicant shall demonstrate that the required signage includes a website address which provides a schedule of upcoming events,\u201d according to the City\u2019s original approval letter to Jacobs. We doubt that anyone in the neighborhood envisioned mega digital signs at the Sands for event notification, instead of sign at the Glow Plaza itself.<\/p>\n

Also, there\u2019s nothing in the application request that limits the advertising to the smaller of the two digital signs at the Sands.<\/p>\n

The city\u2019s planning staff has recommended approval of the proposed permit, saying changing the Glow Plaza boundaries to include the Sands property makes everything okay. \u201cIf the parcel with the Sands is added to the Glow Plaza site, advertising for events at the Glow Plaza will be allowed on the Sands parcel because it will be considered on-premises signage,\u201d the staff report says.<\/p>\n

The staff report doesn\u2019t mention Footnote 11 that appears to limit casino-type signs to casino uses. With that Footnote in place, no other business in Reno has been granted a permit to use an onsite sign facing our public roads that can soar 100 feet or are as big as 4,000 square feet. Perhaps, until now.<\/p>\n

We disagree with staff and believe, respectfully, the City staff has not even attempted to deal with the issue at hand \u2013 extending the almost unlimited signage rights afforded to casinos to non-casino uses \u2013 in the staff report.\u00a0 Under these circumstances, the Planning Commission can and should rightfully ignore staff\u2019s recommendation. The Planning Commission should deny the proposed conditional use permit because the approved use of the Glow Plaza is for outdoor concerts and is not for gaming, therefore normal sign laws should apply. And allowing the proposed amendment would circumvent the ban on digital billboards.<\/p>\n","protected":false},"excerpt":{"rendered":"

What: Item 5.4 Jacobs Seeks Digital Casino Sign for Glow Plaza Where: Reno City Council Chambers, One East First Street When: Wednesday, February 1, 2023, starting at 6 p.m. Planning Commissioners Could Make Final Decision Casino owner and land developer Jeff Jacobs will ask Reno planning commissioners Wednesday to allow his Glow Plaza business to […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[24,10],"tags":[],"class_list":["post-29752","post","type-post","status-publish","format-standard","hentry","category-billboards","category-scenic-nevada","chapter-news-scenic-nevada"],"acf":[],"yoast_head":"\nScenic Nevada Update: Planning Commission Public Hearing | Scenic America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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