{"id":10996,"date":"2021-08-31T11:52:13","date_gmt":"2021-08-31T11:52:13","guid":{"rendered":"https:\/\/www.scenic.org\/?p=10996"},"modified":"2023-04-13T14:40:19","modified_gmt":"2023-04-13T14:40:19","slug":"scenic-heroes-hal-kassoff","status":"publish","type":"post","link":"https:\/\/www.scenic.org\/2021\/08\/31\/scenic-heroes-hal-kassoff\/","title":{"rendered":"Scenic Heroes: Hal Kassoff"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Making (and Taking) the Scenic Route: Kassoff\u2019s Expertise Shapes Scenic America\u2019s Transportation Focus<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Throughout his 50+-year career in transportation planning and management, longtime Scenic America board member Hal Kassoff has always argued that principles of beauty and aesthetics shouldn\u2019t be left out of highway and transportation infrastructure projects. Both in his professional and personal pursuits, Hal has become a strong voice for balancing scenic form with practical function.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/develop-scenic-america.pantheonsite.io\/wp-content\/uploads\/2021\/08\/2019-HK-Head-Shot.jpg\" alt=\"\" class=\"wp-image-10997\" width=\"513\" height=\"596\" srcset=\"https:\/\/www.scenic.org\/wp-content\/uploads\/2021\/08\/2019-HK-Head-Shot.jpg 653w, https:\/\/www.scenic.org\/wp-content\/uploads\/2021\/08\/2019-HK-Head-Shot-258x300.jpg 258w\" sizes=\"auto, (max-width: 513px) 100vw, 513px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Born and raised in the Bronx, Hal developed his appreciation for scenic beauty at an early age. Growing up in a hard-edged urban neighborhood where apartment buildings outnumbered trees, he enjoyed visiting nearby parks like the New York Botanical Garden and the Bronx Zoo to enjoy the green space and scenic vistas. He also fondly recalls escaping from the city in his uncle\u2019s car, which often involved a trip on one of New York\u2019s beautiful parkways.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While traveling on these scenic parkways, Hal took note of the thoughtful and deliberate touches of beauty incorporated into their designs: curvilinear paths prioritizing green space, scenic views, and bridges and other noteworthy architectural features. Guided by his interest in highway design, Hal enrolled at the City College of New York to study civil engineering. After college, he completed a fellowship and master\u2019s degree program at Northwestern University then landed his first position in transportation planning for the Federal Highway Administration (FHWA).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt was the 1960s, a very exciting time for the organization. Legislation had just passed requiring metro areas to take part in long-range transportation planning processes,\u201d Hal recalled. He was immediately drawn to this program and became an instructor, touring the country to help communities of all sizes as they engaged in planning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While this experience broadened Hal\u2019s perspective in invaluable ways, he aspired for a chance to work more tactically to implement the projects he was helping to devise. Such an opportunity arose in 1972 when he was invited to join the newly formed Maryland Department of Transportation (MDOT).\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt was an era in which the highway agencies were transforming, and Maryland\u2019s was one of the most \u2018multimodal\u2019 agencies in the country,\u201d Hal explained. In addition to running the highway system, MDOT also had oversight of public transportation systems, Baltimore-Washington International Airport, and the Port of Baltimore, to name a few.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0\u201cThe idea of highways fitting into larger land use, community, and transportation contexts became ingrained in my work,\u201d he recalled.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through his role at MD DOT, Hal also enjoyed the opportunity to take part in key multimodal transportation initiatives for the region, including the planning and funding of the Washington Metro System\u2019s extensions into the Maryland suburbs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After a successful six-year tenure launching and leading MDOT\u2019s regional office in the D.C. area, Hal was invited to lead the Office of Planning and Preliminary Engineering at the Maryland State Highway Administration\u2014his \u201cdream job,\u201d as he noted. In this role, he oversaw the early phases of environmental assessment and conceptual design as well as the development of capital projects, setting the framework for the detailed design of the state\u2019s highways.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After another six-year stint, he was appointed by the Governor to lead the Maryland State Highway Administration, a position he held for twelve years\u2014still the longest tenure for any Administrator in the organization\u2019s history. In this role, he started the scenic byways program in Maryland and sparked the development of new scenic-focused resources, such as a unique design guides for bridge aesthetics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 1996, Hal left the state agency for the private sector and spent the next 25 years with Parsons Brinckerhoff (now WSP), a global engineering and design firm. He relished his role as the go-to expert on context-sensitive highway solutions incorporating sustainability principles and aesthetic values into roadway planning, design and construction projects and conducted a series of related seminars throughout the country. Through one such seminar, he first became acquainted with Scenic America.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI had always hated billboards and had a passion for aesthetics and scenic beauty,\u201d he said. \u201cI was excited to join the board, and it has been a joy ever since. It\u2019s a virtuous mission.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His impact on the organization has been profound. Drawing upon his transportation expertise, Hal planted the original seed among Scenic America leadership to push for the restoration of the National Scenic Byways Program\u2014an effort that came to fruition in 2019 with the passage of the Reviving America\u2019s Scenic Byways Act, and which came full circle with the subsequent announcement of dedicated funding in December 2020 and new designations in February 2021 &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While Hal gravitates to highways-centered initiatives, he is also a firm advocate for other scenic initiatives. He urged the creation of Scenic America\u2019s new photo contest, which is currently underway, even as he continues to provide technical expertise on all roadways and byways-related matters. Embracing and embodying Scenic America\u2019s \u201cvirtuous mission,\u201d he values the scenic quality of his adopted hometown of Columbia, Maryland\u2014a planned community where he and his wife have lived for 50 years, having raised a family that valued the aesthetic character of its open spaces, buried utility lines, and billboard-free streets.<br><br>\u201cGrowing up in the Bronx, the view outside of my windows was another building. Now I look out at trees and blue skies,\u201d he said. \u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Making (and Taking) the Scenic Route: Kassoff\u2019s Expertise Shapes Scenic America\u2019s Transportation Focus Throughout his 50+-year career in transportation planning and management, longtime Scenic America board member Hal Kassoff has always argued that principles of beauty and aesthetics shouldn\u2019t be left out of highway and transportation infrastructure projects. Both in his professional and personal pursuits, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":10997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scenic Heroes: Hal Kassoff | Scenic America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.scenic.org\/2021\/08\/31\/scenic-heroes-hal-kassoff\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scenic Heroes: Hal Kassoff | Scenic America\" \/>\n<meta property=\"og:description\" content=\"Making (and Taking) the Scenic Route: Kassoff\u2019s Expertise Shapes Scenic America\u2019s Transportation Focus Throughout his 50+-year career in transportation planning and management, longtime Scenic America board member Hal Kassoff has always argued that principles of beauty and aesthetics shouldn\u2019t be left out of highway and transportation infrastructure projects. 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