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HIDDEN GEMS
A monthly photo contest featuring the great state of Nevada.

It’s easy.
Visit our FB Page and share up to 12 photos on our Facebook post:

https://www.facebook.com/ScenicNevada/

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We’re not against digital signs on our public school grounds, we are asking our elected leaders for reasonable regulations in the name of public safety and preserving our neighborhoods.
– John Hara, President, Scenic Nevada

Hello, Reno neighbors. On Wednesday, May 21, the City Council approved school digital sign regulations in a 4-2 vote, ignoring recommendations from the city’s Planning Commission and some 60 letters from Reno residents expressing concerns about the unprecedented introduction of public and private schools’ digital signs into residential neighborhoods.

But this vote was a first reading, and there’s still time to tell the council how you feel. The Title 18 text amendment related to sign regulations will be discussed again during the Reno City Council’s June 4th agenda for possible ordinance adoption. Please take action.

Send the Reno City Council your thoughts about this issue.
Public Comment Form

Register to attend the June 4th City Council meeting via Zoom and also ask questions.

https://us06web.zoom.us/webinar/register/WN_NNbp1psbToGb76bh3_1fOQ#/registration

Many of you have shared our concerns about digital signs in neighborhoods: the height, the eight-second flip time, more than one sign for some schools, and the fact that they could operate until 10 at night, 365 days a year – even when school isn’t in session.

“If the signs are for school information, they should be restricted to being active only during school hours.” – Leah Sanders, Scenic Nevada

Most importantly, we agree with the Reno Planning Commissioners who are concerned about distracted drivers in congested areas such as school zones and near school crosswalks. Washoe County School District’s primary concern should be public safety; the eight-second flip times have proven to be distracting to drivers. See link below

The Possible Effects of Commercial Electronic Variable Message Signs (CEVMS) on Driver Attention and Distraction

Reno needs to find a balance between effective communication, neighborhood aesthetics, and public safety. We think our suggestions, such as 15-minute flip times, operating hours from 6 a.m. to 6 p.m., only when school is in session, not 365 days a year, and one sign per campus with a maximum height of six feet, are necessary to provide that balance. What are your thoughts on these new sign regulations?

We’d love to hear from you in the comments below or on our Facebook Page or Group.

Read more in THIS IS RENO: https://thisisreno.com/2025/05/digital-signs-reno-city-council/

Reno City Council Meeting – 5/21/25 – Digital Signs at Public School Properties -first reading.

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